Strategic Communication Resources^SM

 

 

 

Successful partnerships have been proven to enhance the effectiveness and visibility of non-profit organizations and their programs.   They can help you to cost-effectively provide your target audiences with high-quality goods, services and information.   As the non-profit environment becomes increasingly interconnected, selecting and managing the right partners is more and more of a strategic imperative.  This is particularly relevant in the healthcare field where the complexity and potential severity of the issues being addressed often require multiple experiences and organizations to join forces.  Whether you are considering a public-private partnership, a coalition of non-profit organizations, a multidisciplinary project board, or you are seeking corporate funds, this workshop will help you:

 

o     Learn the dos and don’ts of building and managing successful partnerships
o     Review case study experience on what makes partnership-based programs succeed or fail
o     Evaluate the feasibility and cost-effectiveness of potential partnerships
o     Understand and manage potential drawbacks of partnerships
o     Learn how to remove common roadblocks
o     Review different types of partnerships (including public-private partnerships; working with
       commercial partners; coalitions, etc.) as well as relevant resources, case studies, examples
o     Understand how to develop a partnership plan as part of the overall strategic and
       communications plans

Bring examples, questions and case studies from your organization to be used as a framework to be applied to key elements of a potential partnership plan.

 

Who Should Attend?

 This workshop is intended for staff and executive boards of non-profit health organizations and foundations, including:

• Executive directors, program managers/directors, development officers/directors
  

• Communications managers/directors, marketing managers/directors
  

• Executive board members, advisory board members
  

• Public health professionals
  

Facilitator’s Bio

 

Renata Schiavo, Ph.D., M.A. is a senior health communications consultant and the Founder and Principal of Strategic Communication Resources^SM, which provides strategic health communications counseling, training, program evaluation and strategic planning counseling only to non-profit health organizations, foundations and other leading U.S. and international organizations in the public health field. As part of her present and past efforts, Renata has advised leading non-profit health organizations, corporations, multilateral organizations, governments, and universities on how to achieve their organizational, marketing and communications goals both in the U.S. and internationally.  A large majority of the projects she designs and directs involve multiple partners and stakeholders.   Over the years, she built successful and long-lasting partnerships and coalitions.

 

In addition to running her consulting practice, she is also an Adjunct Assistant Professor of Public Health at New York University where she is on the faculty of the MPH program.   Renata is the author of Health
Communication: From Theory to Practice (San Francisco: Jossey-Bass, April 2007) and other peer-reviewed publications.  She has a Ph.D in Biological Sciences from the University of Naples (Italy) and a M.A. in Journalism and Mass Communications from New York University.
 Please click here for a full bio.