Overview Health communication is increasingly recognized as a key approach to help change health and social behavior with the goal of improving individual and public health outcomes. As the flow and volume of health information and messages continues to increase, breaking through the noise with tailored, multifaceted communications programs is a strategic imperative to reach your audiences. Whether you are considering reaching out to health professionals, donors, healthcare providers, policy makers, patients, constituency groups or the general public, this session is for you. In this workshop you will:
Learn how health communication can advance your organizational, public health and audience-specific goals
Learn the do's and don't's of effective health communication planning
Become familiar with key steps and methods in health communication planning and evaluation
Review case studies on what makes health communication programs succeed or fail
Discuss the recommended use of a range of channels and tools used for health communication: radio, print, television, Internet, drama, theater, interpersonal communications vehicles, community-based events, professional communication vehicles, and others
Learn key elements of cost-effective and culturally competent programming
Bring examples, questions and case studies from your organization.
Who Should Attend?
This workshop is intended for non-profit health organizations and foundations, including staff and board members, such as:
Program managers/directors, development officers/directors
Communication managers/directors, marketing managers/directors
