E-Health: Current Trends, Strategies and Tools for Online Health Communications
Overview The increasing reliance on the Internet by organizations, patients, health professionals, medical journalists, donors, and the healthcare community at large provides non-profit health organizations and foundations with an opportunity to take advantage of this technological revolution to expand the reach of their programs and advance their mission. Increasingly, U.S. and international statistics on Internet use among different kinds of audiences make a compelling case for the inclusion of online health communications as part of larger interventions in support of organizational goals or aiming at behavioral and social change. While the Internet is not a magic bullet, establishing an audience-centered and high quality Internet presence has become a strategic imperative. Whether you are seeking to establish or expand your Internet presence; or use Internet-based tools to relay health information, promote healthy behaviors, create virtual communities and support groups, manage demand for offline services, expand existing programs, or others, this workshop will help you:
Understand key factors that influence the quality and implications of Internet-mediated communications
Learn how audience and disease-specific issues may affect perception and use of online tools
Focus on how to select audience- and health issue-specific strategies, channels and tools
Review current trends on Internet uses and applications by professional, patient and advocacy organizations
Learn how to develop an online communication strategy that is consistent with offline strategies and programs
Discuss practical examples, case studies and resources
Bring examples, questions and case studies from your organization for group discussion.
Who Should Attend? This workshop is intended for staff and executive boards of non-profit health organizations and foundations, including:
Program managers/directors, development officers/directors
