Evaluating Outcomes of Health Communications Programs Overview The evaluation of health communications programs is a key element of program planning and implementation. The importance of a rigorous evaluation process is increasingly emphasized by donors, program stakeholders, and organizations. While this is still a much debated and evolving topic, several trends and key methodologies have emerged over the past few years as part of the health communication “renaissance”. This workshop will help you:
Understand why you should measure (in addition to satisfying donor’s requirements)
Review current trends, evaluation types and models
Understand the potential drawbacks of evaluation and how to prepare for them
Consider evaluation plans that suit different kinds of budgets and organizations
Understand how to implement sound monitoring systems for audience feedback and data collection
Identify methods to link outcomes with strategic communications programs
Discuss case studies, practical examples and resources
Bring examples, questions and case studies from your organization for group discussion.
Who Should Attend? This workshop is intended for staff and executive boards of non-profit health organizations and foundations, including:
