Health Communication: From Theory to Practice, Second Edition.
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Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on:
For additional information, please visit Jossey-Bass, an imprint of Wiley. Companion site (including PowerPoint presentations for all chapters, sample assignments, and other resources) available here.
To view a presentation on Ten Distinguishing Ideas for Health Communication in the 21st Century that draws upon this book, please click here.
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PRAISE FOR THE SECOND EDITION -
FROM THE BACK COVER
"This new edition superbly blends the practical with the theoretical in a well-structured, updated text on health communication. The author has further elaborated on a particularly critical aspect of strategic communication planning: participatory research, emphasizing a key mantra of health communication: Listen to the people." --Everold Hosein, PhD, senior communication advisor/consultant to WHO and UNICEF; adjunct professor/ coordinator, WHO and New York University Summer Institute on IMC/Communication for Behavioral Impact (COMBI); adjunct professor/codirector, Global Health Communication Center, Indiana University.
"This timely, topical, and relevant update captures the breadth and depth of experiences, interventions, and theories. It serves to provision the novice communicator as well as seasoned academics and executives." --Mario R. Nacinovich, Jr., MSC, managing partner, AXON; adjunct faculty member, Boston University; former editor-in-chief, Journal of Communication in Healthcare.
"This useful book on the theory and practice of health communication has proved itself in the public health literature. Health communication is integral to public health practice and advocacy and Dr. Schiavo's book is both clearly written and comprehensive." --Sally Guttmacher, PhD, professor, Public Health, New York University.
"Reflecting the rapid changes in health care, including patient-centered care delivery, and with case studies from the United States and international sites, this edition will be an essential resource for health communicators at all levels of scholarship and practice." --Marian Huhman, PhD, Department of Communication, University of Illinois, Urbana-Champaign.
"Dr. Schiavo has authored a book that captures new trends and emerging challenges in health communication and development. An essential reading for anyone involved in domestic or global public health initiatives." --Rafael Obregon, PhD, chief, Communication for Development Section, UNICEF, New York.
"This timely, topical, and relevant update captures the breadth and depth of experiences, interventions, and theories. It serves to provision the novice communicator as well as seasoned academics and executives." --Mario R. Nacinovich, Jr., MSC, managing partner, AXON; adjunct faculty member, Boston University; former editor-in-chief, Journal of Communication in Healthcare.
"This useful book on the theory and practice of health communication has proved itself in the public health literature. Health communication is integral to public health practice and advocacy and Dr. Schiavo's book is both clearly written and comprehensive." --Sally Guttmacher, PhD, professor, Public Health, New York University.
"Reflecting the rapid changes in health care, including patient-centered care delivery, and with case studies from the United States and international sites, this edition will be an essential resource for health communicators at all levels of scholarship and practice." --Marian Huhman, PhD, Department of Communication, University of Illinois, Urbana-Champaign.
"Dr. Schiavo has authored a book that captures new trends and emerging challenges in health communication and development. An essential reading for anyone involved in domestic or global public health initiatives." --Rafael Obregon, PhD, chief, Communication for Development Section, UNICEF, New York.
Book Reviews
"The book has been able to cover all aspects of health communication and its approaches, such as interpersonal communication, public relations, community/ social mobilization, social marketing, communication for behavioural change, and others. The book is very much useful as a potential guide for students, researchers, professionals, policy makers and organizations...in any field." International Journal of Communication Research (September 2020)
Dr. Schiavo's "...current book, Health Communication: From Theory to Practice is an indispensable, intellectually-stimulating, seminal text for anyone engaged in our discipline. It offers a thorough background yet practical education on everything from theory and approaches to techniques around the planning, execution and assessment of programming." Journal of Communication in Healthcare (July 2011)
"Renata Schiavo, en su obra Health Communication. From Theory to Practice, comparte con los lectores su larga experiencia en el campo....Resalta también que esta disciplina es de naturaleza multidisciplinaria y multifacética; y que las intervenciones desde esta perspectiva deben reconocer la interdependencia de los factores individuales, sociales y políticos relacionados con las condiciones de salud.... Las aportaciones de la doctora Schiavo desde la Health Communication al campo disciplinar de la comunicación y la salud... resalta la integración que hace de los avances de la corriente en un documento por demás accesible y completo, ya que aborda aspectos teóricos, metodológicos y prácticos del campo disciplinar." [In her work Health Communication: From Theory to Practice, Renata Schiavo shares with readers her extensive experience in the field….[The book] also highlights the fact that this field is multidisciplinary and multifaceted, so that interventions must account for the interdependence of the individual, social and political factors related to health conditions. Dr. Schiavo’s contribution in Health Communication to the discipline of communication and health … highlights the integration of new advances in this field within a document that is very accessible and complete, since it covers theoretical, methodological and practical aspects of the discipline]. Redalyc, Scientific Information System: Network of Scientific Journals from Latin America, the Carribeans, Spain and Portugal (July 2010).
"The concern with being a didactic book, clear for the reader, permeates the whole work. . . It is a book that should be read by all those who study, research or work in the health communication area because it presents all the essential concepts. . . and aspects that should be considered." RECIIS, Electronic Journal of Communication, Information and Innovation in Health (June 2009)
"Health communication is a growing field and its applications are becoming important to alcohol and drug education.....Overall, this book is quite valuable for the field of health communication and allied disciplines such as health education and public health. The book is intended for graduate students and practicing managers and researchers who want to learn about health communication in a step-by-step process. It would be quite useful for both of these audiences." Journal of Alcohol & Drug Education (December 1, 2008)
"This book seems a likely candidate to fill any void in previous offerings. . . . clearly designed to be used as a teaching tool, and, in this regard, it is successful. .. . . Academic health sciences librarians may find this book quite useful, as the author has provided a thorough overview of factors that must be considered to achieve success in implementing instructional, patient/consumer health, or outreach programs." Journal of the Medical Library Association (January 2008)
"This is a book that appeals on a number of levels. The clarity of the writing is outstanding, and it avoids jargon. It is exceptionally careful to provide definitions... Structurally, the format and organization guide the reader through the development of practical health communication approaches based on various theoretical models of health-related attitude and behavior change.... This is a good textbook for a course on health communication, but it is also a book that provides ready access to both the theoretical underpinnings and practical guidance that health professionals need to assess the scope and complexity of health communication problems... Health organization administrators...would do well to spend a weekend with this book." PsycCRITIQUES, American Psychological Association (January 2008)
"This book is without any doubt highly valuable for those who want to know more about theoretical issues in health communication, as well as its practical implications..... Its combined approach of providing a theoretical background as well as practical information makes it an important book for people working in the field." Biotechnology Journal (September 2007)
Dr. Schiavo's "...current book, Health Communication: From Theory to Practice is an indispensable, intellectually-stimulating, seminal text for anyone engaged in our discipline. It offers a thorough background yet practical education on everything from theory and approaches to techniques around the planning, execution and assessment of programming." Journal of Communication in Healthcare (July 2011)
"Renata Schiavo, en su obra Health Communication. From Theory to Practice, comparte con los lectores su larga experiencia en el campo....Resalta también que esta disciplina es de naturaleza multidisciplinaria y multifacética; y que las intervenciones desde esta perspectiva deben reconocer la interdependencia de los factores individuales, sociales y políticos relacionados con las condiciones de salud.... Las aportaciones de la doctora Schiavo desde la Health Communication al campo disciplinar de la comunicación y la salud... resalta la integración que hace de los avances de la corriente en un documento por demás accesible y completo, ya que aborda aspectos teóricos, metodológicos y prácticos del campo disciplinar." [In her work Health Communication: From Theory to Practice, Renata Schiavo shares with readers her extensive experience in the field….[The book] also highlights the fact that this field is multidisciplinary and multifaceted, so that interventions must account for the interdependence of the individual, social and political factors related to health conditions. Dr. Schiavo’s contribution in Health Communication to the discipline of communication and health … highlights the integration of new advances in this field within a document that is very accessible and complete, since it covers theoretical, methodological and practical aspects of the discipline]. Redalyc, Scientific Information System: Network of Scientific Journals from Latin America, the Carribeans, Spain and Portugal (July 2010).
"The concern with being a didactic book, clear for the reader, permeates the whole work. . . It is a book that should be read by all those who study, research or work in the health communication area because it presents all the essential concepts. . . and aspects that should be considered." RECIIS, Electronic Journal of Communication, Information and Innovation in Health (June 2009)
"Health communication is a growing field and its applications are becoming important to alcohol and drug education.....Overall, this book is quite valuable for the field of health communication and allied disciplines such as health education and public health. The book is intended for graduate students and practicing managers and researchers who want to learn about health communication in a step-by-step process. It would be quite useful for both of these audiences." Journal of Alcohol & Drug Education (December 1, 2008)
"This book seems a likely candidate to fill any void in previous offerings. . . . clearly designed to be used as a teaching tool, and, in this regard, it is successful. .. . . Academic health sciences librarians may find this book quite useful, as the author has provided a thorough overview of factors that must be considered to achieve success in implementing instructional, patient/consumer health, or outreach programs." Journal of the Medical Library Association (January 2008)
"This is a book that appeals on a number of levels. The clarity of the writing is outstanding, and it avoids jargon. It is exceptionally careful to provide definitions... Structurally, the format and organization guide the reader through the development of practical health communication approaches based on various theoretical models of health-related attitude and behavior change.... This is a good textbook for a course on health communication, but it is also a book that provides ready access to both the theoretical underpinnings and practical guidance that health professionals need to assess the scope and complexity of health communication problems... Health organization administrators...would do well to spend a weekend with this book." PsycCRITIQUES, American Psychological Association (January 2008)
"This book is without any doubt highly valuable for those who want to know more about theoretical issues in health communication, as well as its practical implications..... Its combined approach of providing a theoretical background as well as practical information makes it an important book for people working in the field." Biotechnology Journal (September 2007)
Podcast
To hear Renata Schiavo talk about her book, please click here. This podcast - Talking Biotech with the Public - appeared in the September 2007 issue of Biotechnology Journal (BTJ) and is based on the free BTJ September issue on science communication, biosafety and public perception of biotechnology and GMOs. The podcast features interviews with science communication experts and a humoristic Audio Play of a Journalist-Scientist interview provided by EMBO Science and Society.
The last five minutes of the podcast feature Renata Schiavo talking about the first edition of her book as well as her thoughts on the role of scientists in communicating with the public.
The last five minutes of the podcast feature Renata Schiavo talking about the first edition of her book as well as her thoughts on the role of scientists in communicating with the public.