Health Communication: From Theory to Practice is a much needed resource for the fast-growing field of health communication. It combines a comprehensive introduction to current issues, theories, and special topics in health communication with a hands-on guide to program development and implementation. While the book is designed for students, professionals and organizations with no significant field experience, it also includes advanced topics for health communication practitioners, public health experts, researchers, and health care providers with an interest in this field.
"The concern with being a didactic book, clear for the reader, permeates the whole work. . . It is a book that should be read by all those who study, research or work in the health communication area because it presents all the essential concepts. . . and aspects that should be considered." RECIIS, Electronic Journal of Communication, Information and Innovation in Health (June 2009)
"Health communication is a growing field and its applications are becoming important to alcohol and drug education.....Overall, this book is quite valuable for the field of health communication and allied disciplines such as health education and public health. The book is intended for graduate students and practicing managers and researchers who want to learn about health communication in a step-by-step process. It would be quite useful for both of these audiences." Journal of Alcohol & Drug Education (December 1, 2008)
"This book seems a likely candidate to fill any void in previous offerings. . . . clearly designed to be used as a teaching tool, and, in this regard, it is successful. .. . . Academic health sciences librarians may find this book quite useful, as the author has provided a thorough overview of factors that must be considered to achieve success in implementing instructional, patient/consumer health, or outreach programs." Stephanie Nicely Aken, Journal of the Medical Library Association (January 2008)
"This is a book that appeals on a number of levels. The clarity of the writing is outstanding, and it avoids jargon. It is exceptionally careful to provide definitions... Structurally, the format and organization guide the reader through the development of practical health communication approaches based on various theoretical models of health-related attitude and behavior change.... This is a good textbook for a course on health communication, but it is also a book that provides ready access to both the theoretical underpinnings and practical guidance that health professionals need to assess the scope and complexity of health communication problems... Health organization administrators...would do well to spend a weekend with this book." PsycCRITIQUES, American Psychological Association (January 2008)
"This book is without any doubt highly valuable for those who want to know more about theoretical issues in health communication, as well as its practical implications..... Its combined approach of providing a theoretical background as well as practical information makes it an important book for people working in the field." Biotechnology Journal (September 2007)
Praise for Health Communication: From Theory to Practice - From the Back Cover
"Dr.
Schiavo superbly blends the practical with the theoretical in an
elegantly and simply structured text on health communication. Her
strategic use of case studies mixed with her own substantial field
experience in the complexities of health communication in action
effectively draws attention to the fundamental theme: health
communication is a multifaceted and multidisciplinary field. And there
are no magic bullets." Everold
Hosein, PH.D., Communication Advisor, World Health Organization
Mediterranean Center for Vulnerability Reduction, Tunis, Tunisia and
Co-Director, Indiana University Global Health Communication Research
and Resources Project, Indianapolis
"Essential
reading for health communication students, professionals or individuals
who are new to the field. The abundance of practical advice,
professional tips, key concepts, case studies, and illustrative
examples facilitates the application of the theory and the use of the
tools presented in this book. I have not found a more comprehensive and
systematic guide into the art and science of this multidisciplinary
field." Walter Saba, M.H.S., Senior Program Officer, JHPIEGO - an affiliate of Johns Hopkins University
"Health
communication is integral to public health practice and advocacy. This
book on its theory and practice fills a gap in the public health
literature in a way that is accessible, useful, and comprehensive." Sally Guttmacher, PH.D., Professor, Director MPH Program, Steinhardt School, New York University
Podcast
To hear Renata Schiavo talk about her book, please click here. This podcast - Talking Biotech with the Public - appeared in the September 2007 issue of Biotechnology Journal (BTJ) and
is based on the free BTJ September issue on science communication,
biosafety and public perception of biotechnology and GMOs. The podcast
features interviews with science communication experts and a humoristic
Audio Play of a Journalist-Scientist interview provided by EMBO Science
and Society.
The
last five minutes of the podcast feature Renata Schiavo talking about
her book as well as her thoughts on the role of scientists in
communicating with the public.
